The Independent Podcaster Monthly: March 2025

New Podcast Alert: Welcome The Figure 8 Podcast with Julie Ellis

You may know her Julie as one of the founders of Mabel’s Labels, but she’s also an incredible speaker, author, leadership coach, and award-winning entrepreneur. Her book, Big Gorgeous Goals: How Bold Women Achieve Great Things and her podcast offer a deeper look into who she is beyond the labels.

Julie’s podcast is a must-listen for ambitious entrepreneurs. Figure 8 explores the transition from seven to eight figures in business, blending insightful strategies with real-life stories from women who have successfully navigated that leap.

Support a fellow Bespoke Productions Hub member. Tune in, subscribe, and be sure to rate and leave a comment on your favourite podcast platform. Read More

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Bespoke News

Apple Podcasts is highlighting podcasts “Made in Canada”.

Apple Podcasts is shining a spotlight on Canadian creators with its "Made in Canada" initiative, offering a fantastic opportunity for podcasters to gain visibility and reach new audiences. This program highlights diverse and compelling audio content produced in Canada, supporting the country’s growing podcasting industry. Read More.

Podcast Awards – Worth It or Not?

Winning a podcast award or competition can feel incredibly rewarding. Not only does it validate your hard work, but it can also help boost your show's visibility. However, not all podcast awards and competitions are created equal. Some may not be worth the effort, time, or cost required to apply. Read More.

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The Independent Podcaster Monthly

Podcast Awards – Worth It or Not?

Winning a podcast award or competition can feel incredibly rewarding. Not only does it validate your hard work, but it can also help boost your show's visibility. However, not all podcast awards and competitions are created equal. Some may not be worth the effort, time, or cost required to apply.

Find a list of awards here.

Weighing the Costs vs. Benefits

Before submitting your podcast for an award, consider how much time and effort the application process demands. Some competitions require detailed submissions, including lengthy essays, audio samples, and promotional materials. Ask yourself: will the potential exposure, credibility, or prize justify the effort?

Another crucial factor is the application fee. Some podcast awards charge a fee to enter, and these fees can be unexpectedly high. If the return on investment is unclear, you might want to reconsider applying.

Is the Award a Good Fit for Your Podcast?

Not all awards align with your podcast's niche or audience. Some competitions exist primarily to promote the media company hosting them, while others genuinely aim to discover and elevate new voices. Before applying, look at past winners. Do they have resources, audiences, or styles similar to yours? If so, the award might be a good fit.

It's "Nice to be Nominated".

Even if you don't win, being nominated or becoming a finalist in a well-regarded competition can provide significant value. High-profile awards often receive many submissions, so making it to the shortlist can still boost your credibility. Featuring a nomination badge on your website or social media can help attract new listeners and industry connections.

Should You Apply?

If the application process doesn't interfere with your podcasting workflow, the fee is reasonable, and the recognition could help grow your audience, then submitting your podcast could be a great move.

Ultimately, awards should serve as motivation, not a distraction. If applying inspires you to improve your craft and share your work with a broader audience, then it's worth considering.

For more insights on podcasting, visit The Podcast Host.

Apple Podcasts is Showcasing Podcasts “Made in Canada” – Here’s How to Get Featured

Apple Podcasts is shining a spotlight on Canadian creators with its "Made in Canada" initiative, offering a fantastic opportunity for podcasters to gain visibility and reach new audiences. This program highlights diverse and compelling audio content produced in Canada, supporting the country’s growing podcasting industry.

Here is the application.

Why This Matters for Canadian Podcasters

This initiative is a significant boost for Canadian podcasters looking to expand their listener base. Being featured on Apple Podcasts can increase discoverability, attract new subscribers, and establish credibility within the industry—all at no cost to you. While there’s no guarantee that your podcast will be selected, submitting an application is free, and taking the right approach can improve your chances.

Tips for Submitting a Successful Application

Every Canadian podcast should submit their show! Here is an article with some tips on submitting a pitch to Apple. There are four main topics covered.

1. How to fill out the pitch form

2. Submit eye-catching art

3. Optimize your feed and episode title

4. Submission Timing